Sotirio Voulgaris (
Greek:
Σωτήριος Βούλγαρης;
Italian:
Sotirio Bulgari) began his career as a jeweller in his home village
Paramythia[2] (
Epirus,
Greece), where his first store is still to be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to
Rome, where in 1884 he founded his company and opened his second shop in via Sistina.
The current flagship store in
via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Constantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.

During the
Second World War, Costantino Bulgari and his wife, Laura Bulgari, hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their generous action, on 31 December 2003, they were awarded the title of
Righteous among the Nations at
Yad Vashem in
Jerusalem




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